As a marketer, you spend several hours through your day setting up your next webinar. You find the right topic, prepare the speakers and check the slides. Also, make sure your email list is updated with subscribers who signed up recently. The next step a marketer does is grouping the invitees according to their interest and demography that matches the webinar objectives.
Engaging the right audience, and tracking relevant activities that your organization needs can be very important. Location, industry, job title, and engagement level during an event will enable you to turn these insights into actionable items and increase webinar performance for the next time.
Start gaining clarity on your audience through viewer demographics and see if your targeted outreach efforts are accurate. Only then refine your marketing strategies with data-driven decisions.
Harness our user metrics portal to personalize your sales content by highlighting commonalities and accommodating timezones. Host your webinars with us today & touch users more deeply and keep using your own Google Analytics on the platform for record-breaking ROIs.
